Browsing all articles tagged with video.
Katz School of Business Annual Report
It’s no secret: High-quality video production is an essential element when it comes to marketing any business. Now more than ever, companies, health care systems and universities are utilizing video production to target and communicate to specific audiences in original and efficient ways. If you don’t believe us, just look at the University of Pittsburgh.
Over [...]
The Datta Retreat Center
By Kris Mortensen
About an hour north of Pittsburgh, off the beaten path of West Sunbury, lies a peaceful and tranquil property. On it you will find a few cabin-esque buildings, a small pond filled with coy, a dog, a few cats, and most likely Padma, the caretaker. What I’m describing is the Datta [...]
WHY VIDEO?
According to a study released in 2005 by internet research company Dynamic Logic, ads that use audio and video have a higher impact on brand awareness in fewer exposures than other standard online formats.
One exposure to an online audio/video ad increased brand awareness by 10%. Whereas banner ads achieved a 6% increase in brand awareness [...]
