WPXI – Skylights

Southwestern Pennsylvania is a football hotbed, so when COX Owned WPXI-TV, the Pittsburgh NBC affiliate wanted to promote their high school football coverage, they partnered with ON Motion Media.

The client made it clear that they needed a spot that would inspire, excite, and demonstrate the dedication of its sports team to local high school football coverage. On Motion Media’s team proceeded to envision the entire production. From location scouting to casting from concept development to story boarding, from wardrobe to make up, from art direction to props, no detail was left to chance. And when a massive storm front moved in, the entire cast and crew banded together and made the best of it. The resulting skyline is something that only nature could create. We are very proud of the finished project.