Katz School of Business Annual Report

It’s no secret: High-quality video production is an essential element when it comes to marketing any business.  Now more than ever, companies, health care systems and universities are utilizing video production to target and communicate to specific audiences in original and efficient ways.  If you don’t believe us, just look at the University of Pittsburgh.

Over the last two weeks, On Motion Media and the Joseph M. Katz School of Business joined forces to produce a new element to be included with the Katz annual report, one with a unique, innovative twist.  To compliment the literature Katz will publish, the University turned to OMM to creatively implement seamless video components into their traditional print materials.  That decision, for all parties, was a success.

Last Tuesday around eight o’clock p.m., OMM and the Katz School of Business wrapped three days of green screen interviews with intelligent, articulate, and fun to work with students, faculty, and staff.  These interviews (which focused primarily on international business, supply chain and product management, and faculty as mentors for students) allow first-hand sources to explain the school’s accomplishments and development over the last year.

The Katz annual report will still be available in print.  However, once finished, these video interviews will be available both on DVD and online to better reach the school’s target audience, as well as deliver a creative solution to this annual project.

Today, as post-production work begins, the charismatic performances from the Katz interviewees can be heard resonating throughout the editing studio.  While the final product begins to take shape, one thing’s certain: this annual report is going to be something to be remembered.

Stay tuned for updates on the finished video.