Video and the youTube sensation

Things are happening so quickly. Technology now changes at such a rapid pace that it is impossible to keep up. We question “When is it the right time for me to buy that camera, that laptop, that software?” The answer is “Now!” For our corporate video clients the questions are more like “should I put video on our website,” and “why do I need video at all?” Video production is becoming so accessible that the time is now for your company or corporation to take the plunge. If you wait, you will get further and further behind your competition which makes it more and more difficult to catch up.

Here’s an example of how easy it can be and why there is no need to fear. A 12-year old kid who wants to be a music video star but has no resources. What does he do? He wonders into the Apple store, opens a youtube account and he is off to the races. You can see the bewildered and amused expressions on the shoppers behind him as Nicholi unabashedly takes advantage of technology. How can you use your creativity to make these technology tools work for you?

Nicholi is now a youtube sensation and is headed to LA, Oprah and who knows where else. Stay tuned.