Work That Moves

WPXI-TV Skylights

Southwestern Pennsylvania is a football hotbed, so when COX-owned WPXI-TV, the Pittsburgh NBC affiliate, wanted to promote its high school football coverage, the station partnered with On Motion Media.

WPXI made it clear that they needed a spot that would inspire, excite and feature the dedication that its sports news team has for local high school football coverage. On Motion Media’s team proceeded to envision the entire production -- from concept development and storyboarding to location scouting and casting to wardrobe, make-up and props -- no detail was left to chance. And when a massive storm front moved in during shooting, the entire cast and crew banded together and made the best of it. The brilliant skyline resulted in an amazing backdrop that only nature could create. We are extremely proud of the finished project.